To launch their new arepería, Tauta Treats, and boost brand visibility in Zurich, we crafted an engaging culinary experience: Arepas and Wine. Guests gathered in a unique space to learn, make, and enjoy Colombian arepas paired with curated wines. Each filling was matched with a different wine, elevating the flavors and creating a rich tasting journey. 

The special setup and long sobremesas encouraged connection and conversation, turning the workshops into memorable gatherings. The event’s success led to three sold-out editions, with high social media reach and new customers for Tauta.